Google has a brand new search algorithm, the famous system it uses to sort out the information of a search and return the appropriate and correspondent response. This new algorithm is named Hummingbird (literally a bird from america that constitute the family of Trochilidae).
1- SEO (Search Engine Optimization):
Search Engine Optimization is the technique used to optimize a website in order to achieve the best positionning possible in the search engines.
In other words, a website that meets Search Engine Optimisation criterias will certainly appear among the first results of a web search. This results in a higher number of visitors to this web site unlike web sites that are figuring among the latest search results.
In this article, we will explain to you how Search Engine Optimisation works, and what aspects are needed to be taken into account in order to improve ranking in search engines, and of course we will also talk about the new semantic algorithm Hummingbird.
2- What is the Semantic Search Engine Optimisation ?
Up until now, Google’s indexing engine was mostly and essentially based on keywords, which are usually provided by the owners of a web page, and searches for consistency between those keywords and the words of a search made by a user.
With this rather complicated methodology of indexing, the results are not always adapted to the needs of the users.
These limitations of interpretation, as well as the fraudulent use of keywords, manipulation of web pages for the sole and only purpose is to obtain illegal traffic through a variety of techniques that influences the effectiveness of the search, the results shown to the user, and its accuracy by subtracting Google Search.
Since 2011, Google emphasizes the improvement and efficiency of browsers.
Humminngbird is mainly intended to provide better intelligence to search engines and browsers to interpret words and make them meaningful. Thus, Google wants to provide the user with useful content and more relevant responses.
3- How does the Hummingbird algorithm affect the Search Engine Optimisation of our shops ?
Up until now, the Search Engine Optimisators were focused on keywords to position a website. However, with the arrival of Hummingbird, they give more importance to the following:
- Useful content to the user instead of string of multiple keywords.
- Content writing.
- Dissemination of information.